Accessibility makes economic sense. More accessible venues attract more customers and generate more revenue. In the UK alone, the spending power of disabled households is worth £274 billion per year – and yet UK hospitality and retail venues continue to miss out much of this economic opportunity by failing to properly cater for disabled customers. Sociability helps businesses better appreciate which barriers they have, what problems they’re creating and how to fix them. Better information gives disabled people the peace of mind they need to explore the world around them.